At CCHS we’ve built a marketing team that is unrivaled in the industry. We’ve recruited marketing personnel from leading consumer marketing companies including Capital One, Cingular Wireless, Citigroup and Disney.

This expertise has allowed us to become the leading direct-to-consumer marketers in the home services arena. We’ve developed highly successful programs that use multiple channels.  They include proprietary direct mail, statement and telemarketing programs that use sophisticated database marketing techniques, innovative creative design and advanced fulfillment processes. The results are superior campaigns unmatched by other home service marketers.

Multiple Channels
We build successful programs using telemarketing (outbound, inbound and warm transfer), direct mail, statement, the Internet and point of sale.  Our marketing team includes dedicated channel experts to help ensure well-run campaigns that perform.

Database Marketing
We have a testing-oriented and closed-loop approach to systematically develop, test and refine our tactics, thereby maximizing campaign results. The core of our approach is a marketing process and technical infrastructure that allows us to develop, field and track hundreds of tests simultaneously. We use sophisticated post-campaign analytics to develop targeted models and segmentation approaches with proven effectiveness. We optimize marketing campaigns by selecting the right combination of products and marketing packages for each prospect within a single list.

Fulfillment
CCHS uses a flexible fulfillment process that allows us to selectively mail customized fulfillment kits. This process allows the seamless execution of sophisticated campaigns that involve the fulfillment of multiple offers, premiums and packages.