Cross Country Home Services Becomes TRUSTe Sealholder, Demonstrating Commitment to Consumer Privacy Protection
Cross Country Home Services Certified to Display the TRUSTe Web Privacy Seal
Fort Lauderdale, Fla. (March 13, 2012) – Cross Country Home Services, Inc. (CCHS), one of the country's leading home warranty products companies, today announced TRUSTe has certified 11 of its websites to display the TRUSTe Web Privacy Seal, demonstrating CCHS' commitment to transparency, accountability and consumer choice, the foundations for online privacy. CCHS joins thousands of websites in recognizing the ability of the TRUSTe privacy seal to accelerate online commerce and information exchange. Newly certified sites include TotalProtect.com, HomeProtectWarranty.com and ResidentialMD.com, in addition to several other popular warranty and service plan products.
Consumers prefer websites that demonstrate responsiveness to privacy concerns, set clear expectations for the processing of personal information and offer timely choices should those expectations change. With its privacy programs, TRUSTe helps companies address this consumer preference for transparency, accountability and choice and effectively advertise their privacy commitment with the TRUSTe Web Privacy Seal.
"Given abundant consumer privacy concerns, it's no surprise 71 percent of consumers look for trustmarks before doing business online," said Chris Babel, CEO of TRUSTe. "With the TRUSTe Web Privacy Seal, CCHS sends a clear signal to its customers that it respects their personal information. We've found that 82 percent of consumers who have seen the TRUSTe Web Privacy Seal trust it, which translates directly into increased site engagement. That's the privacy payoff."
"We are pleased to join TRUSTe in increasing consumer trust and following industry best privacy practices," said Sandi Finn, president of CCHS. "TRUSTe certification serves as a benchmark in our ongoing commitment to building consumer trust for the home warranty and home maintenance industry."
TRUSTe also provides its clients and their customers with an efficient process to resolve privacy disputes through its online Watchdog Dispute Resolution service. Each year, TRUSTe resolves over 9,000 complaints filed by sealholders' customers and TRUSTe's privacy seals generate more than 20 million click-throughs by consumers seeking to verify their authenticity.
About Cross Country Home Services
Cross Country Home Services, Inc. (CCHS) is dedicated to making homeownership easy by offering a wide array of hassle-free, cost-effective home solutions, including warranty products and maintenance plans. Since 1980, the company has built a reputation for excellence and today is one of the nation's leading providers of these products and services. Consumers can buy home warranties and home maintenance plans directly from CCHS or through select affinity groups, financial institutions, insurance, real estate and utility partners. The products include some of the industry's best known brands, including TotalProtect Home Warranty, Home Protect Warranty and Residential MD Home Warranty. To ensure that the company maintains its unmatched customer experience and delivers on its brand promise, CCHS surveys customers who place a warranty claim and operates a 24-hour call center, 365 days a year to serve warranty customer needs. Headquartered in Ft. Lauderdale, Fla., CCHS is a member of the Cross Country Group, one of the largest privately-held providers of customer service programs in the United States. To learn more about CCHS, please visit www.cchs.com.
TRUSTe is the leading online privacy solutions provider and provides a broad suite of privacy management solutions enabling businesses to safely and efficiently manage the customer data required to power all of their online channels - including advertising, cloud services, mobile apps and websites. Over 4,500 web properties including those from top companies like Apple, AT&T, Disney, eBay, HP, Microsoft, Nationwide, and Yelp rely on TRUSTe to ensure compliance with evolving and complex privacy requirements. TRUSTe's mission, based on a "Truth in Privacy" framework, is built on a solid foundation of transparency, choice and accountability regarding the collection and use of personal information. TRUSTe's privacy seal is recognized and trusted by millions of consumers as a sign of responsible privacy practices. For additional information on TRUSTe and its offerings, please visit http://www.truste.com.