TotalProtect® Home Warranty Illustrates How To Protect Yourself When Bad Stuff Happens In First-Ever TV Campaign
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FORT LAUDERDALE, Fla. (August 1, 2013) — TotalProtect Home Warranty, one of the country's leading home protection products, has launched a new television advertising campaign. The creative, entitled "Bad Stuff Happens," shows the variety of ways that vital home appliances and systems, such as refrigerators, hot water heaters, toilets and air conditioning systems can break down, and why you need a home warranty from TotalProtect. The commercial uses a smart mnemonic device to show when things break, or "stuff" happens, to the appliances. The campaign ends with the tagline, "You're Covered."
"A home warranty can provide valuable peace of mind to families," said Sandra Finn, president of Cross Country Home Services (CCHS), the parent company of TotalProtect Home Warranty. "We know that a broken air conditioner or heating system can be disastrous, so the purpose of the new ad campaign is to show homeowners that even though stuff happens, you don't need to worry about it if you have a home warranty."
TotalProtect recently conducted an extensive national survey and found 65% of consumers had to repair or replace a major appliance or home system last year. Of the 1,059 respondents who needed repairs, they spent an average of $840 and those who had to make a replacement spent an average of $1,200. More than 35% of the survey respondents had both a repair and a replacement; and air conditioners were among the top named system to be repaired or replaced. These survey results, coupled with increased home sales around the country, prompted the company to launch the ad series.
"With the Case-Shiller Home Price Indices showing unprecedented growth for the housing market, we decided it was the perfect time to let homeowners know about our warranty services," continued Finn. "When people buy a home, they want to know that their investment is safe."
The new TotalProtect campaign launched on July 22, 2013 on a variety of national cable networks targeting new and existing homeowners. It was created and produced by award-winning direct response ad agency Karlin+Pimsler. To watch the 30-second spot, visit TotalProtect's YouTube page.
For more information about TotalProtect, visit www.totalprotect.com.
About Cross Country Home Services:
Cross Country Home Services, Inc. (CCHS) is dedicated to making home management easy by offering a full selection of hassle-free, cost-effective home solutions, including warranty products and maintenance plans. Since 1978, the company has built a reputation for excellence and today is one of the nation's leading providers of these products and services. Consumers can buy home warranties and home maintenance plans directly from CCHS or through select affinity partners in mortgage, banking, insurance, real estate and utilities industries. Products include some of the industry's best known brands, including TotalProtect Home Warranty, Home Protect Warranty and HMS Home Warranty. The company's customer care staff is available 24 hours, 365 days a year and is dedicated to ensuring the highest level of service. Homeowner needs are quickly resolved through a national network of over 40,000 service providers, the largest in the industry. Headquartered in Ft. Lauderdale, Fla., CCHS is a member of the Cross Country Group. To learn more, please visit www.cchs.com.